Rubbish is never going to disappear, but advertising agency Colenso BBDO found a way to make it beautiful. They turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. It prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors.
Advertising Agency: Colenso BBDO, Auckland